Job Description

About the TeamThe TikTok LIVE team works closely with creators, agencies, and strategic partners to build engaging real-time experiences that bring communities together around the world. Our mission is to foster meaningful, interactive connections while supporting creator growth, audience engagement, and sustainable monetization.Responsibilities- Develop and execute end-to-end product and growth strategies for targeted creator segments based on creator needs, behavioral insights, and business objectives.- Identify how LIVE features can support creator growth, engagement, and monetization across different segments and use cases.- Conduct post-mortem reviews and ROI analyses to identify high-impact strategies and scalable opportunities.- Define, monitor, and evaluate success metrics for product and creator initiatives, ensuring alignment with broader ecosystem goals.- Partner closely with Product teams to translate creator feedback, behavioral insights, and operational findings into actionable product requirements and feature improvements.- Design and deliver education and enablement programs that help creators understand, adopt, and effectively use LIVE features.- Monitor the LIVE content ecosystem to identify emerging trends, user pain points, and competitive opportunities.- Lead the planning and execution of creator-facing campaigns and initiatives that drive feature adoption, creator behavior change, and measurable business outcomes.- Collaborate cross-functionally with Product, Marketing, and Data teams to ensure smooth execution of global initiatives.Minimum Qualifications- Bachelor’s degree or above.- 3+ years of experience in product operations, growth, project management, or a related function.- Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.- Proven ability to manage cross-functional projects and drive execution in a fast-paced environment.- Ability to work effectively with global and cross-functional stakeholders.Preferred Qualifications- Experience in the entertainment, livestreaming, social media, gaming, music, or broader digital content industry.- Experience working on creator ecosystem, user growth, monetization, or feature adoption initiatives.- Familiarity with building or scaling creator education, enablement, or engagement programs.- Strong commercial awareness and the ability to connect product initiatives with business outcomes.- Creative, entrepreneurial mindset with a passion for emerging content trends and creator communities.Req ID: A53334A

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